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SOULX Co., Ltd.
SOULX Co., Ltd. KR

HEEBAB PANGPANG

HEEBAB PANGPANG
image (1).png
Genre: Game
Content Type Casual
Client Volume 500MB-1GB
Art 3D
Service Step In Service
Target Age All
Keywords: #Gaming #Immersion #Interaction #Experience #IP #Fandom #INFLUANCER #Activation

  • Built on our proprietary XR production solution, XROOM AI, the experience was designed so that participants could directly play the game and receive personalized gameplay videos in the form of short-form content, going beyond a one-time event to enable a continuous brand experience.

  • This AI-powered game analyzes users’ behavior, gaze, and preferences in real time and generates responsive content accordingly, supporting personalized interactions, real-time content generation and streaming, and multi-sensory immersive experiences.

  • A key feature of the solution is that not only content creators, but also IP-owning brands, companies, and individuals can easily and quickly create and experience customized XR content.

  • Its differentiated value lies in enabling local U.S. consumers to interact directly with brands through XR gaming and to own that experience as personalized content.

  • In December 2025, the game was showcased at six H Mart locations in the United States — American Dream Mall, NJ; Ridgefield, NJ; Long Island City, NY; Jericho, NY; Ellicott City, MD; and Fairfax, VA — alongside a K-food product line based on mukbang creator Heebab’s IP. The project drew attention as a new form of brand experience that combined K-food (Withlike’s Heebab-branded products), influencer IP (mukbang creator Heebab), and XR content (Soul X’s XROOM AI).

  • It demonstrated that K-food and influencer IP can serve as a powerful marketing tool capable of generating tangible business results.

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List
SOULX Co., Ltd.
KOREA, REPUBLIC OF KOREA, REPUBLIC OF

SOULX Co., Ltd.

Genre: Game
Main Business: XRoom AI, XRoom Game, K-Exorcist, HEEBAB PANGPANG
Main Markets: UNITED STATES
Website: https://soulx.co.kr/