Description
"Play Together" is a mobile casual social game where players can experience daily life with friends around the world in a virtual world.
Players can enjoy 30+ fun minigames and various activities such as fishing, mining, or just socialize with others including home parties. Players are also free to customize their character and house using decoration items.
"Play Together" is expanding the fun it provides in various way through brand partnerships with LINE FRIENDS, 7-Eleven, Sanrio, Ito En, the Ministry of Foreign Affairs, and more.
Company Information
HAEGIN is a Korean mobile game company founded in 2017 by CEO Young-il Lee, the co-founder of Com2uS.
Starting with Homerun Clash, HAEGIN has been introducing high quality casual games of various genres in the global market that everybody can enjoy, including OVERDOX, Extreme Golf, Play Together, Super Baseball League, and Demian Saga. HAEGIN’s major titles are heavily weighted towards the global market with over 90% of both traffic and revenue being generated overseas.
At its beginning, HAEGIN has attached over 8 million KRW from a group of companies such as Tencent, Bon Angels, Netmarble-Kona Fund, Devsisters, and Storm Ventures. In 2022, based on its continuous success in the global market, HAEGIN has managed to raise over 150 million KRW in a series B investment where major players such as Kakao Games,. Neptune, KDB Bank, Netmarble, Netease, Lotte Ventures, VNG, SK Square, and SK Telecom participated.
Category & Business Type
Game
Category : Game Production, Game Distribution
Business Type : Marketing, Other
Main Business
HAEGIN develops casual games of various genres to be serviced in the global market. Starting with Homerun Clash, it has so far released 7 games in the global market. Over 90% of the traffic and revenue come from overseas.
The excellence of HAEGIN’s game services has been recognized both domestically and internationally. With a capable workforce which includes veterans with over 15 years of experience in game industry, HAEGIN has achieved feats such as winning the presidential award at the ‘Korean Content Awards’, winning the‘Game of the Month’, and more.
History
May 2024
"Play Together" has surpassed 200 million global downloads
July 2023
"Play Together" added to Brand K by Ministry of SMEs and Startups
April 2023
"Play Together" launched a global campaign with Ministry of Foreign Affairs of Republic of Korea
December 2022
Youngil Lee (CEO) won presidential award at the "2022 Korea Content Awards"
August 2022
"Play Together" was ranked at the top of the Metaverse Game Downloads list in Major Markets by Sensor Tower
July 2022
"Play Together" was selected for the "Initiative of Strengthening Global Capabilities of Metaverse Content" by NIPA
July 2022
Youngil Lee (CEO) received commendation award for exemplary trade performance by KITA
February 2022
"Play Together" was selected as "Best Korean Metaverse Game" at the Sensor Tower APAC Awards 2021
October 2021
"Play Together" was selected as "Game of the Month" by the Korean Creative Content Agency
September 2021
HAEGIN was selected as a forerunning company of metaverse by Newzoo
April 2021
"Play Together" was released on the global market