BTS TRAVEL BOOK
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- Types of genre
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Other
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- Year of Production
- 2022
Summary
1) 'Travel Korean' book for overseas ARMY inspired by BTS hoping to visit Korea as pandemic increases demand for domestic travel
2) A book for fans who want to go beyond the music and share BTS's experience in the same place where they were in
3) Includes BTS's performance and music video filming locations throughout Korea, focusing on places where fans actually visit
4) Includes real-life Korean expressions and destination address that can be used when traveling, as well as the way to get there by public transportation
5) BTS-related mission for each location to make your trip more enjoyable
2) A book for fans who want to go beyond the music and share BTS's experience in the same place where they were in
3) Includes BTS's performance and music video filming locations throughout Korea, focusing on places where fans actually visit
4) Includes real-life Korean expressions and destination address that can be used when traveling, as well as the way to get there by public transportation
5) BTS-related mission for each location to make your trip more enjoyable
Company Profile
Broadcasting
Music
Startup
Immersive Content
Other
CAKE is a subsidiary of NAVER Snow and a Korean language learning app with 170 million cumulative downloads worldwide.
In June 2022, CAKE acquired HYBE EDU, HYBE’s education and publishing division, and has since expanded its business across Korean language education, publishing, and offline experiential spaces powered by K-POP artist IP such as BTS, SEVENTEEN, ENHYPEN, and BLACKPINK.
CAKE’s flagship project, the “Learn! KOREAN with BTS” series, is designed for global fans who want to better understand BTS’s words and music, enabling them to learn Korean in an engaging and structured way. The series was selected as an official gift for APEC ministerial meetings and has also been presented as a gift to former U.S. President Donald Trump, demonstrating its global recognition and cultural impact.
In 2025, through an agreement with Hachette Book Group (U.S.), CAKE secured exclusive rights to publish and distribute BTS books across global English- and Spanish-speaking markets. Building o
In June 2022, CAKE acquired HYBE EDU, HYBE’s education and publishing division, and has since expanded its business across Korean language education, publishing, and offline experiential spaces powered by K-POP artist IP such as BTS, SEVENTEEN, ENHYPEN, and BLACKPINK.
CAKE’s flagship project, the “Learn! KOREAN with BTS” series, is designed for global fans who want to better understand BTS’s words and music, enabling them to learn Korean in an engaging and structured way. The series was selected as an official gift for APEC ministerial meetings and has also been presented as a gift to former U.S. President Donald Trump, demonstrating its global recognition and cultural impact.
In 2025, through an agreement with Hachette Book Group (U.S.), CAKE secured exclusive rights to publish and distribute BTS books across global English- and Spanish-speaking markets. Building o