CYLab Inc.
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- Types of genre
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Music
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- Location
- Room # 30, 4th Floor 293 Hangang-daero, Yongsan-gu, Seoul, Republic of Korea
CY LAB is a creative production company that develops K-Music live performance and content IP, built on extensive experience in television production and a deep understanding of Korean popular culture. Through its flagship IP, Symphony & Beat, the company reinterprets K-pop and Korean popular music—its songs, artists, and stories—through contemporary rhythms, live ensembles, and stage storytelling. CY LAB creates modular formats tailored to hotels and resorts, brands, corporate events, and performance venues, ranging from intimate shows to large-scale signature productions, artist residencies, and behind-the-scenes content. The company is seeking domestic and international partners for co-production, local adaptation, and long-term expansion.
Business Description
• Rhee Choong-yong, CEO of CY LAB: former television producer at KBS and SBS
• Produced major Korean entertainment and pop-culture programs, including KBS Entertainment Weekly and SBS One Night of TV Entertainment
• Develops performance IP integrating music, stage direction, artist narratives, audience experience, and screen content
• Leads the development and commercialization of Symphony & Beat, CY LAB’s K-Music live performance IP
• Develops modular concepts including hotel and resort music residencies, corporate and VIP shows, large-scale Grand Unit productions, and intimate Electro Chamber Unit performances
• Currently building partnerships for co-production, brand collaboration, and market development in Asia
• Produced major Korean entertainment and pop-culture programs, including KBS Entertainment Weekly and SBS One Night of TV Entertainment
• Develops performance IP integrating music, stage direction, artist narratives, audience experience, and screen content
• Leads the development and commercialization of Symphony & Beat, CY LAB’s K-Music live performance IP
• Develops modular concepts including hotel and resort music residencies, corporate and VIP shows, large-scale Grand Unit productions, and intimate Electro Chamber Unit performances
• Currently building partnerships for co-production, brand collaboration, and market development in Asia