EUGENIE
Fashion
- Website : www.ruedeugenie.com
- Location : 6F 78, Jungdong-ro 254beon-gil, Wonmi-gu, Bucheon-si, Gyeonggi-do, Korea
RUE D'EUGÉNIE is a luxury bag brand that combines a classic aesthetic with a diverse range of materials and creative designs, crafted in Korea by highly skilled artisans with over 40 years of experience.
The brand concept emphasizes a timeless, classic design with a calm and restrained sensibility. The logo, inspired by Parisian street signs, is a key element that expresses Rude Eugenie’s unique identity.
Signature materials like velvet and 20K gold chains add a distinctive touch to each collection. The velvet quilted hobo bag, in particular, has played a significant role in raising brand recognition, and each season brings fresh designs and colors, offering customers a renewed experience.
In spring 2024, Rude Eugenie expanded its lineup with bags and accessories, including a small hobo bag in vegan leather with a silver chain, a leopard-patterned small hobo bag with a 20K gold chain, a small hobo bag made from Hyosung TNC’s eco-friendly 'Mipan Regen,' and a soft baseball cap.
For fall 2024, the re-released velvet quilted small hobo bag was upgraded to include an added pouch and new chain options (a 2.5 cm aluminum chain and a 2.5 cm iron chain), and the new Luna backpack in nylon was also introduced. The winter collection will feature unique new items, including the velvet quilted X-small hobo bag, the velvet quilted circle mini bag, and the velvet quilted X-small hobo backpack.
Through this diverse product range and evolving seasonal designs, Rude Eugenie maintains its unique sensibility and sophisticated style, positioning itself as a brand that values timeless quality over trends.
The brand concept emphasizes a timeless, classic design with a calm and restrained sensibility. The logo, inspired by Parisian street signs, is a key element that expresses Rude Eugenie’s unique identity.
Signature materials like velvet and 20K gold chains add a distinctive touch to each collection. The velvet quilted hobo bag, in particular, has played a significant role in raising brand recognition, and each season brings fresh designs and colors, offering customers a renewed experience.
In spring 2024, Rude Eugenie expanded its lineup with bags and accessories, including a small hobo bag in vegan leather with a silver chain, a leopard-patterned small hobo bag with a 20K gold chain, a small hobo bag made from Hyosung TNC’s eco-friendly 'Mipan Regen,' and a soft baseball cap.
For fall 2024, the re-released velvet quilted small hobo bag was upgraded to include an added pouch and new chain options (a 2.5 cm aluminum chain and a 2.5 cm iron chain), and the new Luna backpack in nylon was also introduced. The winter collection will feature unique new items, including the velvet quilted X-small hobo bag, the velvet quilted circle mini bag, and the velvet quilted X-small hobo backpack.
Through this diverse product range and evolving seasonal designs, Rude Eugenie maintains its unique sensibility and sophisticated style, positioning itself as a brand that values timeless quality over trends.
Business Description
The current online platforms include the brand’s own website, www.ruedeugenie.com, as well as Smart Store, W Concept, 29CM, and Musinsa. Offline, Rude Eugenie products are available through consignment sales at the Han Collection Dream Bag in Jeju Dream Tower.
