MOOROOTS
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- Types of genre
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Fashion
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- Website
- https://mooroots.com/
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- Location
- 2F 95 Yonsei-ro 2-gil, Seodaemun-gu, Seoul, Republic of Korea
MOOROOTS is a Korean contemporary fashion brand established in 2017. Guided by its motto, “Tradition for Everyday Life,” the brand creates clothing and accessories inspired by traditional Korean dress and culture.
The name MOOROOTS stands for “Movement from the Roots,” reflecting the brand’s commitment to developing new designs and possibilities from its cultural foundations. MOOROOTS reinterprets the curves, collars, closures, and layering of hanbok through contemporary silhouettes, incorporating traditional Korean motifs and mother-of-pearl details into knitwear, shirts, jackets, and dresses.
Signature pieces include reversible quilted jeogori jackets, knitted jeogori tops and vests, workwear-inspired jeogori jackets, and shirts and blousons featuring sipjangsaeng—the ten traditional symbols of longevity. With relaxed silhouettes and practical fabrics, the brand prioritizes comfort and everyday wearability, offering gender-inclusive pieces alongside menswear and womenswear collecti
The name MOOROOTS stands for “Movement from the Roots,” reflecting the brand’s commitment to developing new designs and possibilities from its cultural foundations. MOOROOTS reinterprets the curves, collars, closures, and layering of hanbok through contemporary silhouettes, incorporating traditional Korean motifs and mother-of-pearl details into knitwear, shirts, jackets, and dresses.
Signature pieces include reversible quilted jeogori jackets, knitted jeogori tops and vests, workwear-inspired jeogori jackets, and shirts and blousons featuring sipjangsaeng—the ten traditional symbols of longevity. With relaxed silhouettes and practical fabrics, the brand prioritizes comfort and everyday wearability, offering gender-inclusive pieces alongside menswear and womenswear collecti
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Business Description
• 2017 — Established MOOROOTS, a contemporary fashion brand.
• 2018 — Received Korea’s Excellent Cultural Product designation for the “Blue-and-White Porcelain Cheollik.”
• 2025 — Participated in the Hanbok Wave project and developed a hanbok collection featuring actor Park Bo-gum.
• 2025 — Renewed Korea’s Excellent Cultural Product designation.
• 2026 — Participated in Milan Loves Seoul and presented the F/W 2026 collection on the runway in Milan.
• 2026 — Featured in Blender Bookmagazine, Issue 19.
• 2026 — Participated in Korea-On in Genoa, Italy, exhibiting clothing and accessories inspired by traditional Korean culture.
• 2026 — Presented the S/S 2027 collection, “Moonlit Scent,” at the Studio ZETA showroom during Milan Fashion Week and secured an order from an international buyer.
• 2026 — Operated a showroom in Paris and showcased the collection during Paris Fashion Week.
• 2018 — Received Korea’s Excellent Cultural Product designation for the “Blue-and-White Porcelain Cheollik.”
• 2025 — Participated in the Hanbok Wave project and developed a hanbok collection featuring actor Park Bo-gum.
• 2025 — Renewed Korea’s Excellent Cultural Product designation.
• 2026 — Participated in Milan Loves Seoul and presented the F/W 2026 collection on the runway in Milan.
• 2026 — Featured in Blender Bookmagazine, Issue 19.
• 2026 — Participated in Korea-On in Genoa, Italy, exhibiting clothing and accessories inspired by traditional Korean culture.
• 2026 — Presented the S/S 2027 collection, “Moonlit Scent,” at the Studio ZETA showroom during Milan Fashion Week and secured an order from an international buyer.
• 2026 — Operated a showroom in Paris and showcased the collection during Paris Fashion Week.