fluffylab
FLUFFY LAB is a Korea-based character IP studio creating characters people want to keep close. Beyond simple cuteness, we develop original IPs with memorable visuals, relatable personalities, and distinctive storytelling, designed to expand into merchandise, digital content, licensing, exhibitions, and global brand collaborations.
Our flagship project, RGB² Crew, brings together four unique characters: Ratti, Groomang, Blingki, and Baddi.
Ratti, from Route + Rat Out, is a cheeky honeyguide bird with teasing half-moon eyes who always finds the best route and the latest gossip.
Groomang, from Grooming + Angora, is a fluffy Angora rabbit with cloud-like eyebrows, a chic gaze, and a laid-back personality.
Blingki, from Bling + Monkey, gains confidence through glamorous removable eyes, revealing a humorous contrast between appearance and self-esteem.
Baddi, from Badger + Baddie, is a fearless honey badger who gets more excited when faced with danger or challenges.
Our flagship project, RGB² Crew, brings together four unique characters: Ratti, Groomang, Blingki, and Baddi.
Ratti, from Route + Rat Out, is a cheeky honeyguide bird with teasing half-moon eyes who always finds the best route and the latest gossip.
Groomang, from Grooming + Angora, is a fluffy Angora rabbit with cloud-like eyebrows, a chic gaze, and a laid-back personality.
Blingki, from Bling + Monkey, gains confidence through glamorous removable eyes, revealing a humorous contrast between appearance and self-esteem.
Baddi, from Badger + Baddie, is a fearless honey badger who gets more excited when faced with danger or challenges.
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Business Description
In 2026, Fluffy Lab received the Gold Award at the International Character Competition and the Excellence Award at the Seoul Metropolitan Psychological Support Center Character Competition, demonstrating its strength in both original IP development and purpose-driven character creation.