fluffylab
FLUFFY LAB
Creating Characters People Want to Keep Close
Fluffy Lab is a Korea-based character IP studio that creates warm, emotionally relatable characters and transforms them into meaningful everyday experiences.
We develop original character intellectual properties with distinctive visual identities, compelling stories, and strong potential for expansion across merchandise, digital content, licensing, exhibitions, and global brand collaborations.
At the heart of Fluffy Lab is Groomang, a fluffy Angora rabbit who reminds people that it is perfectly fine to slow down, take care of themselves, and stay soft in a fast-moving world.
Creating Characters People Want to Keep Close
Fluffy Lab is a Korea-based character IP studio that creates warm, emotionally relatable characters and transforms them into meaningful everyday experiences.
We develop original character intellectual properties with distinctive visual identities, compelling stories, and strong potential for expansion across merchandise, digital content, licensing, exhibitions, and global brand collaborations.
At the heart of Fluffy Lab is Groomang, a fluffy Angora rabbit who reminds people that it is perfectly fine to slow down, take care of themselves, and stay soft in a fast-moving world.
Business Description
In 2026, Fluffy Lab received the Gold Award at the International Character Competition and the Excellence Award at the Seoul Metropolitan Psychological Support Center Character Competition, demonstrating its strength in both original IP development and purpose-driven character creation.