baddi
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- Types of genre
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Character
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- Year of Production
- 2026
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- Content Type
- Character
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- Target Age
- all
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- Product Type
- Others
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- Production Stage
- IP
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- Detailed Genre
- Entertainment
Summary
Baddi is a fearless and strong-willed honey badger with a mischievous streak. His cool expression and cheeky grin may make him look a little tough, but deep down, he’s a loyal friend who always has his crew’s back. While others hesitate, Baddi jumps in first—and he never walks past anything that looks fun. He may cause a little trouble along the way, but his bold confidence always turns the moment into an adventure. To Baddi, the whole world is one big playground waiting to be explored.
Company Profile
Character
FLUFFY LAB is a Korea-based character IP studio creating characters people want to keep close. Beyond simple cuteness, we develop original IPs with memorable visuals, relatable personalities, and distinctive storytelling, designed to expand into merchandise, digital content, licensing, exhibitions, and global brand collaborations.
Our flagship project, RGB² Crew, brings together four unique characters: Routi, Groomang, Blingki, and Baddi.
Routi, from Route + Rat Out, is a cheeky honeyguide bird with teasing half-moon eyes who always finds the best route—and the latest gossip.
Groomang, from Grooming + Angora, is a fluffy Angora rabbit with cloud-like eyebrows, a chic gaze, and a laid-back personality.
Blingki, from Bling + Monkey, gains confidence through glamorous removable eyes, revealing a humorous contrast between appearance and self-esteem.
Baddi, from Badger + Baddie, is a fearless honey badger who gets more excited when faced with danger or challenges.
Our flagship project, RGB² Crew, brings together four unique characters: Routi, Groomang, Blingki, and Baddi.
Routi, from Route + Rat Out, is a cheeky honeyguide bird with teasing half-moon eyes who always finds the best route—and the latest gossip.
Groomang, from Grooming + Angora, is a fluffy Angora rabbit with cloud-like eyebrows, a chic gaze, and a laid-back personality.
Blingki, from Bling + Monkey, gains confidence through glamorous removable eyes, revealing a humorous contrast between appearance and self-esteem.
Baddi, from Badger + Baddie, is a fearless honey badger who gets more excited when faced with danger or challenges.