goods moment co.,ltd.
GoodsMoment Co., Ltd. is a content-driven retail company that operates Korea’s first webtoon goods department store platform based on webtoon IP.
The company introduces an innovative retail model that integrates various webtoon-based merchandise into a single space, enabling customers to experience both consumption and immersive engagement.
GoodsMoment collaborates with major content platforms such as Naver Webtoon and Kakao Entertainment, offering a wide range of products including character goods, figures, acrylic items, fashion accessories, and lifestyle merchandise.
Through curated exhibitions and themed pop-up stores based on popular webtoon IPs, the company maximizes fan-driven consumption and engagement.
The company has established an efficient retail system capable of managing over 2,000 SKUs, allowing multiple IP brands to coexist within a structured and scalable environment.
Its core competitiveness lies in a fully integrated retail platform that combines IP, physical space, and consumer data to optimize product planning and operational strategies.
By leveraging data-driven insights and proven offline retail experience, GoodsMoment continues to enhance its merchandising capabilities and customer experience.
The company aims to expand beyond the domestic market into global regions such as Japan and China, positioning itself as a leading global platform for webtoon-based merchandise distribution.
The company introduces an innovative retail model that integrates various webtoon-based merchandise into a single space, enabling customers to experience both consumption and immersive engagement.
GoodsMoment collaborates with major content platforms such as Naver Webtoon and Kakao Entertainment, offering a wide range of products including character goods, figures, acrylic items, fashion accessories, and lifestyle merchandise.
Through curated exhibitions and themed pop-up stores based on popular webtoon IPs, the company maximizes fan-driven consumption and engagement.
The company has established an efficient retail system capable of managing over 2,000 SKUs, allowing multiple IP brands to coexist within a structured and scalable environment.
Its core competitiveness lies in a fully integrated retail platform that combines IP, physical space, and consumer data to optimize product planning and operational strategies.
By leveraging data-driven insights and proven offline retail experience, GoodsMoment continues to enhance its merchandising capabilities and customer experience.
The company aims to expand beyond the domestic market into global regions such as Japan and China, positioning itself as a leading global platform for webtoon-based merchandise distribution.
Business Description
GoodsMoment operates Korea’s first webtoon goods department store–type retail platform, specializing in merchandise based on webtoon IP. The company currently collaborates with approximately 30 partner brands and offers over 1,000 different products, establishing a comprehensive retail environment that integrates diverse IP-based merchandise into a single space.
The platform features participation from major webtoon production companies, including Naver Webtoon, Redice Studio, C&C Revolution, ToYouDream, Jaedam Media, and YLAB. Through these partnerships, GoodsMoment has secured a strong portfolio of competitive and globally recognized webtoon IPs.
Beyond conventional retail, GoodsMoment focuses on IP-driven pop-up stores and themed exhibitions as its core business strategy. The first pop-up event, based on Omniscient Reader's Viewpoint, successfully attracted strong consumer engagement and validated the business model. Building on this success, the company is currently preparing its second major pop-up store featuring Return of the Mount Hua Sect.
These pop-up stores serve as key drivers for fan engagement, customer acquisition, and revenue growth by transforming IP-based content into immersive offline experiences. By continuously introducing new IPs and operating curated exhibitions, GoodsMoment is evolving into a hybrid retail platform that integrates content, experience, and commerce.
Looking ahead, the company aims to expand its proven business model into global markets such as Japan and China, positioning itself as a leading global platform for webtoon-based merchandise distribution and experiential retail.
The platform features participation from major webtoon production companies, including Naver Webtoon, Redice Studio, C&C Revolution, ToYouDream, Jaedam Media, and YLAB. Through these partnerships, GoodsMoment has secured a strong portfolio of competitive and globally recognized webtoon IPs.
Beyond conventional retail, GoodsMoment focuses on IP-driven pop-up stores and themed exhibitions as its core business strategy. The first pop-up event, based on Omniscient Reader's Viewpoint, successfully attracted strong consumer engagement and validated the business model. Building on this success, the company is currently preparing its second major pop-up store featuring Return of the Mount Hua Sect.
These pop-up stores serve as key drivers for fan engagement, customer acquisition, and revenue growth by transforming IP-based content into immersive offline experiences. By continuously introducing new IPs and operating curated exhibitions, GoodsMoment is evolving into a hybrid retail platform that integrates content, experience, and commerce.
Looking ahead, the company aims to expand its proven business model into global markets such as Japan and China, positioning itself as a leading global platform for webtoon-based merchandise distribution and experiential retail.
