Machine
-
- Types of genre
-
Fashion
-
- Website
- www.msc.onl
-
- Location
- 18, 5th floor 1215 Pyeonghwa-ro, Yangju-si, Gyeonggi-do, Republic of Korea
Machine Synthesis Collective (MSC) is a designer brand that begins each season with a single concept or phenomenon and translates it into products and forms. Moving beyond the confines of mere clothing, the brand establishes a unique design language by connecting diverse disciplines—such as materials, structures, objects, visuals, and spatial design—under a unified perspective. Launched as a design project in 2023 and expanded into a brand in 2024, MSC has continuously evolved its collections through ongoing material development and structural experimentation.
Business Description
Machine Synthesis Collective (MSC) has gained recognition through major fashion programs, starting with the 2023 Musinsa Next Fashion Scholarship and the K-Fashion Audition Popularity Award, followed by selections for the Gyeonggi Fashion Creative Studio (10th cohort), 8DIVISION Generation Next, FashionBiz’s Young Generation Designer, and the 2026 Accelerating F program.
The brand launched its overseas expansion in earnest by participating in TRANOÏ TOKYO and Hong Kong’s CENTRESTAGE in 2025, securing cumulative orders worth approximately 300 million KRW through ongoing wholesale partnerships with Japan’s JUNCTION. In 2026, the brand held two pop-up events in Tokyo’s Omotesando and Shibuya districts, generating sales of approximately 80 million KRW. Domestically, MSC is expanding its distribution channels and brand presence through collaborations with key select shops such as HEIGHTS STORE and 8DIVISION.
The brand launched its overseas expansion in earnest by participating in TRANOÏ TOKYO and Hong Kong’s CENTRESTAGE in 2025, securing cumulative orders worth approximately 300 million KRW through ongoing wholesale partnerships with Japan’s JUNCTION. In 2026, the brand held two pop-up events in Tokyo’s Omotesando and Shibuya districts, generating sales of approximately 80 million KRW. Domestically, MSC is expanding its distribution channels and brand presence through collaborations with key select shops such as HEIGHTS STORE and 8DIVISION.