Myohanlyang
CharacterCartoon
- Website : https://instagram.com/hipazpaz2
- Location : 308ho, A-dong 10, Buil-ro 763beon-gil, Wonmi-gu, Bucheon-si, Gyeonggi-do, Korea
▶ Company Name: Myohanlyang
▶ Business Overview:
"Myohanlyang" is a cat wearing a traditional Korean hat who shares relatable episodes from office life. Through various content and merchandise, Myohanlyang connects with people by portraying everyday work life in a humorous and heartwarming way. With a unique personality and charming appearance, the character has gained significant popularity. Our business includes creating web content featuring relatable daily-life episodes, producing character-based merchandise, and expanding into collaborations, pop-up events, and IP ventures.
▶ Mission: Our mission is to bring joy and laughter to people. Through the character of Myohanlyang, we strive to deliver small moments of happiness in everyday life.
▶ Business Areas
IP licensing business including content creation based on relatable everyday episodes featuring the Myohanlyang character, as well as merchandise, exhibitions, and collaborations
▶ Contact
e-mail: hipazpaz@hanmail.net / hipazpaz@naver.com
SNS: https://instagram.com/hipazpaz2
▶ Business Overview:
"Myohanlyang" is a cat wearing a traditional Korean hat who shares relatable episodes from office life. Through various content and merchandise, Myohanlyang connects with people by portraying everyday work life in a humorous and heartwarming way. With a unique personality and charming appearance, the character has gained significant popularity. Our business includes creating web content featuring relatable daily-life episodes, producing character-based merchandise, and expanding into collaborations, pop-up events, and IP ventures.
▶ Mission: Our mission is to bring joy and laughter to people. Through the character of Myohanlyang, we strive to deliver small moments of happiness in everyday life.
▶ Business Areas
IP licensing business including content creation based on relatable everyday episodes featuring the Myohanlyang character, as well as merchandise, exhibitions, and collaborations
▶ Contact
e-mail: hipazpaz@hanmail.net / hipazpaz@naver.com
SNS: https://instagram.com/hipazpaz2
Business Description
▶ Key Achievements
-2020
Published “I Don’t Want to Go to Work, But I Want to Make Money”, a book featuring the story of Myohanlyang
-2022
Selected for the National Museum cultural product competition
Winner of the Korea Design Exhibition (Korea Institute of Design Promotion)
-2023
Selected for the Korea Heritage Service cultural product competition
Signed brand collaboration agreement using IP (KT)
Opened Myohanlyang pop-up store (Myeongdong)
-2024
Signed brand collaboration agreement using IP (POSCO)
Won the Korea License Association President’s Award at the I Love Character Contest
Held Myohanlyang solo exhibition (Myeongdong)
Entered over 10 online and offline select shops
-2025
Signed IP agreement with Rakuten (Japan)
Signed webtoon contract with INFINITOON (Brazil)
Signed MOU with Mocha Group (Thailand)
Opened pop-up store at Lotte Department Store
Opened pop-up store at Kyobo Book Centre
-2020
Published “I Don’t Want to Go to Work, But I Want to Make Money”, a book featuring the story of Myohanlyang
-2022
Selected for the National Museum cultural product competition
Winner of the Korea Design Exhibition (Korea Institute of Design Promotion)
-2023
Selected for the Korea Heritage Service cultural product competition
Signed brand collaboration agreement using IP (KT)
Opened Myohanlyang pop-up store (Myeongdong)
-2024
Signed brand collaboration agreement using IP (POSCO)
Won the Korea License Association President’s Award at the I Love Character Contest
Held Myohanlyang solo exhibition (Myeongdong)
Entered over 10 online and offline select shops
-2025
Signed IP agreement with Rakuten (Japan)
Signed webtoon contract with INFINITOON (Brazil)
Signed MOU with Mocha Group (Thailand)
Opened pop-up store at Lotte Department Store
Opened pop-up store at Kyobo Book Centre
