EGGSY UNIVERSE
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- Types of genre
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Character
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- Year of Production
- 2024
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- Content Type
- Character
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- Target Age
- all
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- Product Type
- Others
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- Production Stage
- IP
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- Detailed Genre
- Entertainment
Summary
SUNNY SIDE UP is a content-driven IP company built around “EGGSY,” a character universe that originated from 528 hand-drawn egg illustrations.
Our viral content, including the “high-paid part-timer” series and “Invisible Cooking,” has generated over 20 million views, evolving EGGSY beyond a character into an experience-based content brand.
These contents are translated into themed pop-up stores operated over 8 times annually at major department stores in Korea. Each activation—such as “Eggsy’s Food Truck,” “Strange Ping Pong Club,” and “Foot Valentine’s Day”—is designed as an event rather than a retail space.
Notably, over 80% of our Instagram followers are acquired through offline experiences, with a customer churn rate below 7%.
Based on this structure, SUNNY SIDE UP converts content into experience, experience into fandom, and fandom into revenue.
Our viral content, including the “high-paid part-timer” series and “Invisible Cooking,” has generated over 20 million views, evolving EGGSY beyond a character into an experience-based content brand.
These contents are translated into themed pop-up stores operated over 8 times annually at major department stores in Korea. Each activation—such as “Eggsy’s Food Truck,” “Strange Ping Pong Club,” and “Foot Valentine’s Day”—is designed as an event rather than a retail space.
Notably, over 80% of our Instagram followers are acquired through offline experiences, with a customer churn rate below 7%.
Based on this structure, SUNNY SIDE UP converts content into experience, experience into fandom, and fandom into revenue.
Company Profile
Character
Fashion
Startup
Immersive Content
SSUP!
SUNNY SIDE UP is a content-driven IP company built around “EGGSY WORLD,” a character universe that started from 528 hand-drawn egg illustrations.
Our viral content, including the “high-paid part-timer” series and “Invisible Cooking,” has reached millions of views, evolving EGGSY from a simple character into an experience-based content brand that lives both online and offline.
We operate themed pop-up stores and flagship activations across Korea and globally, where each project is designed as an interactive experience rather than a retail space. Through this model, we have expanded into international markets including the U.S., Japan, China, and Malaysia via IP licensing and content collaborations.
SUNNY SIDE UP builds a scalable business by converting content into experience, experience into fandom, and fandom into revenue.
SUNNY SIDE UP is a content-driven IP company built around “EGGSY WORLD,” a character universe that started from 528 hand-drawn egg illustrations.
Our viral content, including the “high-paid part-timer” series and “Invisible Cooking,” has reached millions of views, evolving EGGSY from a simple character into an experience-based content brand that lives both online and offline.
We operate themed pop-up stores and flagship activations across Korea and globally, where each project is designed as an interactive experience rather than a retail space. Through this model, we have expanded into international markets including the U.S., Japan, China, and Malaysia via IP licensing and content collaborations.
SUNNY SIDE UP builds a scalable business by converting content into experience, experience into fandom, and fandom into revenue.