EGGSY UNIVERSE
Character
- Year of Production
- 2024
- Content Type
- Character
- Target Age
- all
- Product Type
- Others
- Production Stage
- IP
- Detailed Genre
- Entertainment
Summary
SUNNY SIDE UP is a content-driven IP company built around “EGGSY,” a character universe that originated from 528 hand-drawn egg illustrations.
Our viral content, including the “high-paid part-timer” series and “Invisible Cooking,” has generated over 20 million views, evolving EGGSY beyond a character into an experience-based content brand.
These contents are translated into themed pop-up stores operated over 8 times annually at major department stores in Korea. Each activation—such as “Eggsy’s Food Truck,” “Strange Ping Pong Club,” and “Foot Valentine’s Day”—is designed as an event rather than a retail space.
Notably, over 80% of our Instagram followers are acquired through offline experiences, with a customer churn rate below 7%.
Based on this structure, SUNNY SIDE UP converts content into experience, experience into fandom, and fandom into revenue.
Our viral content, including the “high-paid part-timer” series and “Invisible Cooking,” has generated over 20 million views, evolving EGGSY beyond a character into an experience-based content brand.
These contents are translated into themed pop-up stores operated over 8 times annually at major department stores in Korea. Each activation—such as “Eggsy’s Food Truck,” “Strange Ping Pong Club,” and “Foot Valentine’s Day”—is designed as an event rather than a retail space.
Notably, over 80% of our Instagram followers are acquired through offline experiences, with a customer churn rate below 7%.
Based on this structure, SUNNY SIDE UP converts content into experience, experience into fandom, and fandom into revenue.
Company Profile
Character Fashion Startup Immersive Content
SUNNY SIDE UP
SSUP!
SUNNY SIDE UP is a content-driven IP company built around “EGGSY WORLD,” a character universe that started from 528 hand-drawn egg illustrations.
Our viral content, including the “high-paid part-timer” series and “Invisible Cooking,” has reached millions of views, evolving EGGSY from a simple character into an experience-based content brand that lives both online and offline.
We operate themed pop-up stores and flagship activations across Korea and globally, where each project is designed as an interactive experience rather than a retail space. Through this model, we have expanded into international markets including the U.S., Japan, China, and Malaysia via IP licensing and content collaborations.
SUNNY SIDE UP builds a scalable business by converting content into experience, experience into fandom, and fandom into revenue.
SUNNY SIDE UP is a content-driven IP company built around “EGGSY WORLD,” a character universe that started from 528 hand-drawn egg illustrations.
Our viral content, including the “high-paid part-timer” series and “Invisible Cooking,” has reached millions of views, evolving EGGSY from a simple character into an experience-based content brand that lives both online and offline.
We operate themed pop-up stores and flagship activations across Korea and globally, where each project is designed as an interactive experience rather than a retail space. Through this model, we have expanded into international markets including the U.S., Japan, China, and Malaysia via IP licensing and content collaborations.
SUNNY SIDE UP builds a scalable business by converting content into experience, experience into fandom, and fandom into revenue.
