THE WARLD
Fashion
- Website : www.thewarld.com
- Location : 502ho, 4floor 29 Dongho-ro 34-gil, Jung-gu, Seoul, Republic of Korea
THE WARLD is a creative group that engages in boundaryless collaborations with F&B, spaces, and media, based on 'Urban Athletic' fashion that blurs the lines between the city and activities. Leveraging the efficiency of its in-house planning and production infrastructure and data-driven community marketing, the group aims to become a global lifestyle platform that expands Korea's local subcultures to the world.
Business Description
1. Brand Overview & Key Performance
Brand Identity: Launched in May 2024, THE WARLD is a cross-cultural lifestyle brand based on the "Urban Athletic" concept.
Sales Growth: Achieved an explosive 672% YoY revenue growth in 2025 compared to its first year, successfully entering the scale-up phase.
2. Global & Domestic Distribution Network
Domestic Channels: Successfully partnered with major trend-leading online platforms including Musinsa, 29CM, KREAM, EQL, and Heights Store. Expanded offline presence through Kasina Dosan (Seoul) and a wholesale partnership with 'Season On Running' (Daegu).
Global Channels: Identified immense potential in Japan, with Japanese consumers making up 90% of global sales via Musinsa Global. Strategically entered '60% (Sixty Percent)', a leading high-end streetwear platform for Gen Z in Japan, to target the local market. Also operating a robust D2C global shipping system via the official website.
3. Community Marketing & Cross-Industry Collaboration
Moving beyond traditional apparel sales by conducting borderless collaborations with various F&B and local cultural spaces, including bars (musch, Goob), cafes (mtl, Glasshaus), and media outlets (Schultur).
Building a strong, highly loyal cult fandom by hosting interactive, experience-driven events such as pop-up stores, running sessions, and parties alongside product drops.
4. High-Efficiency Production & R&D Infrastructure
Two-Track Production: Maximizing profitability by manufacturing steady-seller (carry-over) items in China (Guangdong, Shenzhen) for cost reduction, while utilizing domestic factories (Seoul) for agile, high-mix low-volume production of seasonal and collaborative items.
In-house R&D: The director personally possesses the technical expertise to handle pattern making and sampling. This significantly minimizes initial development costs while maintaining strict quality control.
Brand Identity: Launched in May 2024, THE WARLD is a cross-cultural lifestyle brand based on the "Urban Athletic" concept.
Sales Growth: Achieved an explosive 672% YoY revenue growth in 2025 compared to its first year, successfully entering the scale-up phase.
2. Global & Domestic Distribution Network
Domestic Channels: Successfully partnered with major trend-leading online platforms including Musinsa, 29CM, KREAM, EQL, and Heights Store. Expanded offline presence through Kasina Dosan (Seoul) and a wholesale partnership with 'Season On Running' (Daegu).
Global Channels: Identified immense potential in Japan, with Japanese consumers making up 90% of global sales via Musinsa Global. Strategically entered '60% (Sixty Percent)', a leading high-end streetwear platform for Gen Z in Japan, to target the local market. Also operating a robust D2C global shipping system via the official website.
3. Community Marketing & Cross-Industry Collaboration
Moving beyond traditional apparel sales by conducting borderless collaborations with various F&B and local cultural spaces, including bars (musch, Goob), cafes (mtl, Glasshaus), and media outlets (Schultur).
Building a strong, highly loyal cult fandom by hosting interactive, experience-driven events such as pop-up stores, running sessions, and parties alongside product drops.
4. High-Efficiency Production & R&D Infrastructure
Two-Track Production: Maximizing profitability by manufacturing steady-seller (carry-over) items in China (Guangdong, Shenzhen) for cost reduction, while utilizing domestic factories (Seoul) for agile, high-mix low-volume production of seasonal and collaborative items.
In-house R&D: The director personally possesses the technical expertise to handle pattern making and sampling. This significantly minimizes initial development costs while maintaining strict quality control.
