winny&mao
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- Types of genre
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Character
Story
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- Location
- Ga-dong 609ho 72 Cheonghak-ro 12beon-gil, Yeonsu-gu, Incheon, Republic of Korea
Winny & Mao is a Korean character IP brand that creates original illustrations and lifestyle products inspired by everyday emotions and memories.
Centered around its original characters, Winny and Mao, the brand develops stationery, character goods, home & living products, and other lifestyle items with original storytelling.
Beyond merchandise, Winny & Mao produces original content through two creative themes: Original Stories, capturing meaningful everyday moments, and Local Series, illustrating local culture and memories through the brand's unique perspective.
The company continues to expand its IP through product development, exhibitions, licensing, collaborations, and global partnerships. Winny & Mao aims to introduce warm and memorable Korean character content to audiences around the world.
Centered around its original characters, Winny and Mao, the brand develops stationery, character goods, home & living products, and other lifestyle items with original storytelling.
Beyond merchandise, Winny & Mao produces original content through two creative themes: Original Stories, capturing meaningful everyday moments, and Local Series, illustrating local culture and memories through the brand's unique perspective.
The company continues to expand its IP through product development, exhibitions, licensing, collaborations, and global partnerships. Winny & Mao aims to introduce warm and memorable Korean character content to audiences around the world.
Business Description
- Operates the original character IP brand Winny & Mao
- Participated in major illustration and character fairs in Korea, including Seoul Illustration Fair
- Selected for the Incheon Content Korea Lab Startup Booster Program
- Selected for the KOTRA Export Support Program
- Selected for the Jemulpo Wave Partners Program
- Develops original character IP products including stationery, home & living goods, and lifestyle merchandise
- Launched various products such as diffusers, sleep masks, stickers, postcards, and acrylic goods
- Expanding the product portfolio with plush toys and new lifestyle collections
- Conducting export consultations and business meetings with overseas buyers
- Promoting global licensing, retail distribution, and brand collaboration projects
- Participated in major illustration and character fairs in Korea, including Seoul Illustration Fair
- Selected for the Incheon Content Korea Lab Startup Booster Program
- Selected for the KOTRA Export Support Program
- Selected for the Jemulpo Wave Partners Program
- Develops original character IP products including stationery, home & living goods, and lifestyle merchandise
- Launched various products such as diffusers, sleep masks, stickers, postcards, and acrylic goods
- Expanding the product portfolio with plush toys and new lifestyle collections
- Conducting export consultations and business meetings with overseas buyers
- Promoting global licensing, retail distribution, and brand collaboration projects