winny&mao
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- Types of genre
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Character
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- Year of Production
- 2024
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- Content Type
- Character
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- Target Age
- Adults
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- Product Type
- Stationaries
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- Production Stage
- IP
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- Detailed Genre
- Entertainment
Summary
Winny & Mao is an original character IP built around the idea of "Different Perspectives, the Same Day."
Winny, a curious dog, discovers moments throughout the day, while Mao, a thoughtful cat, quietly remembers them. By showing the same day through two different perspectives, the brand transforms ordinary everyday experiences into warm and meaningful stories.
The IP is developed through two content series: Original Stories, which capture relatable moments from daily life, and Local Series, which reimagines real places and local memories through the eyes of Winny and Mao. These stories continue to expand into illustrations, publishing, merchandise, exhibitions, and licensing.
Winny, a curious dog, discovers moments throughout the day, while Mao, a thoughtful cat, quietly remembers them. By showing the same day through two different perspectives, the brand transforms ordinary everyday experiences into warm and meaningful stories.
The IP is developed through two content series: Original Stories, which capture relatable moments from daily life, and Local Series, which reimagines real places and local memories through the eyes of Winny and Mao. These stories continue to expand into illustrations, publishing, merchandise, exhibitions, and licensing.
Company Profile
Character
Story
Winny & Mao is a Korean character IP brand that creates original illustrations and lifestyle products inspired by everyday emotions and memories.
Centered around its original characters, Winny and Mao, the brand develops stationery, character goods, home & living products, and other lifestyle items with original storytelling.
Beyond merchandise, Winny & Mao produces original content through two creative themes: Original Stories, capturing meaningful everyday moments, and Local Series, illustrating local culture and memories through the brand's unique perspective.
The company continues to expand its IP through product development, exhibitions, licensing, collaborations, and global partnerships. Winny & Mao aims to introduce warm and memorable Korean character content to audiences around the world.
Centered around its original characters, Winny and Mao, the brand develops stationery, character goods, home & living products, and other lifestyle items with original storytelling.
Beyond merchandise, Winny & Mao produces original content through two creative themes: Original Stories, capturing meaningful everyday moments, and Local Series, illustrating local culture and memories through the brand's unique perspective.
The company continues to expand its IP through product development, exhibitions, licensing, collaborations, and global partnerships. Winny & Mao aims to introduce warm and memorable Korean character content to audiences around the world.