WIWD
Character
WIWD is a character-based content and IP brand studio inspired by the idea, “what if we live in a world with dinosaurs.”
We create relatable, emotion-driven character stories based on everyday life and relationships, and expand them into various forms of content and merchandise.
Our main characters, Kim Tobbi and Bbingbbing, connect with the MZ generation through realistic emotions and witty expressions, growing across social media, webtoons, animations, and product lines.
Beyond character creation, WIWD builds a sustainable IP business model that connects content, fandom, and consumption.
We aim to expand globally through licensing partnerships, content development, and fan-driven brand experiences.
We create relatable, emotion-driven character stories based on everyday life and relationships, and expand them into various forms of content and merchandise.
Our main characters, Kim Tobbi and Bbingbbing, connect with the MZ generation through realistic emotions and witty expressions, growing across social media, webtoons, animations, and product lines.
Beyond character creation, WIWD builds a sustainable IP business model that connects content, fandom, and consumption.
We aim to expand globally through licensing partnerships, content development, and fan-driven brand experiences.
Business Description
WIWD operates a character IP-based brand that integrates content creation with merchandise business.
1. Character Content Creation & Management We continuously produce and distribute short-form content, webtoons, and visual content centered around our main characters, Kim Tobbi and Bbingbbing. Our content focuses on everyday emotions and relationships, building a relatable brand for the MZ generation.
2. Merchandise Planning & Sales We design, produce, and sell various character-based products, including stickers, acrylic keyrings, and plush items. We expand customer touchpoints through both online and offline sales channels.
In particular, we validated early fan demand through a crowdfunding project featuring character plush keyrings.
3. Offline Events & Exhibitions We participate in major art fairs and character events, such as Seoul Illustration Fair, to build brand awareness and directly engage with customers. On-site sales and feedback are actively used to refine products and content.
4. Global Channel Expansion (China Market Entry) We have launched our presence on Xiaohongshu (RED), a major Chinese social platform, to test market response and build an initial global audience.
1. Character Content Creation & Management We continuously produce and distribute short-form content, webtoons, and visual content centered around our main characters, Kim Tobbi and Bbingbbing. Our content focuses on everyday emotions and relationships, building a relatable brand for the MZ generation.
2. Merchandise Planning & Sales We design, produce, and sell various character-based products, including stickers, acrylic keyrings, and plush items. We expand customer touchpoints through both online and offline sales channels.
In particular, we validated early fan demand through a crowdfunding project featuring character plush keyrings.
3. Offline Events & Exhibitions We participate in major art fairs and character events, such as Seoul Illustration Fair, to build brand awareness and directly engage with customers. On-site sales and feedback are actively used to refine products and content.
4. Global Channel Expansion (China Market Entry) We have launched our presence on Xiaohongshu (RED), a major Chinese social platform, to test market response and build an initial global audience.
