Boonhorang
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- Types of genre
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Character
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- Year of Production
- 2025
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- Content Type
- Character
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- Target Age
- Infants and Toddlers
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- Product Type
- Others
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- Production Stage
- IP
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- Detailed Genre
- Entertainment
Summary
Boonhorang is a pink-furred tiger with heart-shaped stripes on its body and crescent-shaped purple eyes. In Roar Village, everyone believes that being brave and strong is essential, but unlike other tigers, Boonhorang doesn’t enjoy fighting. Instead, it finds peace through knitting and feels a sense of stability by organizing and tidying up.
At first, Boonhorang struggled with being different from others, but over time, it learned to understand and accept itself. Rather than relying on strength, it discovers its own unique way to prove its worth. One special trait is that when Boonhorang is happy, its heart-shaped stripes turn red.
Boonhorang’s story is about self-discovery and personal growth, embracing differences, and finding one’s own way to shine.
At first, Boonhorang struggled with being different from others, but over time, it learned to understand and accept itself. Rather than relying on strength, it discovers its own unique way to prove its worth. One special trait is that when Boonhorang is happy, its heart-shaped stripes turn red.
Boonhorang’s story is about self-discovery and personal growth, embracing differences, and finding one’s own way to shine.
Company Profile
Character
Animation
Studio Hojae is a creative studio that develops character IP, merchandise, exhibitions, educational programs, and brand collaboration content based on its original character IPs, picture books, and illustration content. Centered around its representative IP, Hojae Friends, and its new emotion-based character, Boonhorang, Studio Hojae is expanding its characters into merchandise, content, and educational programs. Rather than being limited to a single character universe, Studio Hojae plans and develops character IPs with different target audiences and messages, continuously broadening the possibilities for content expansion.