from the 4th floor
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- Types of genre
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Character
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- Year of Production
- 2026
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- Content Type
- Character
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- Target Age
- all
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- Product Type
- Others
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- Production Stage
- IP
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- Detailed Genre
- Fantasy/Adventure
Summary
From the 4th floor (FTFF) is an art and character IP set on an imaginary “fourth floor” somewhere within the mind. The fourth floor is a place where emotions we tend to avoid, feelings that are difficult to explain, and thoughts we simply want to leave untouched can stay.
Centered around Tuitui, a blue cat, and Chichi, a magpie, FTFF portrays small everyday moments and emotions that are not always easy to put into words. Rather than offering grand answers or clear conclusions, FTFF focuses on quiet scenes and lingering feelings that remain with the viewer.
Its visual identity is defined by imperfect hand-drawn lines, organic shapes, recurring plants and clouds, and a muted color palette. The IP is expanding across digital illustration, original paintings, independent publishing, art prints, fabric items, and character merchandise.
FTFF aims to further develop its characters and world through collaborations in publishing, lifestyle, F&B, retail, and spatial projects, creating new produc
Centered around Tuitui, a blue cat, and Chichi, a magpie, FTFF portrays small everyday moments and emotions that are not always easy to put into words. Rather than offering grand answers or clear conclusions, FTFF focuses on quiet scenes and lingering feelings that remain with the viewer.
Its visual identity is defined by imperfect hand-drawn lines, organic shapes, recurring plants and clouds, and a muted color palette. The IP is expanding across digital illustration, original paintings, independent publishing, art prints, fabric items, and character merchandise.
FTFF aims to further develop its characters and world through collaborations in publishing, lifestyle, F&B, retail, and spatial projects, creating new produc
Company Profile
Character
We are an art and content studio led by artist and illustrator Kim Soeun, developing character IPs based on original artwork and storytelling.
Our main IP, From the 4th floor (FTFF), is an art and character project set on an imaginary “fourth floor” somewhere within the mind. Through characters including Tuitui and Chichi, FTFF explores everyday moments and emotions that are often difficult to explain.
Based on its characters and worldbuilding, FTFF is being developed across digital illustration, original paintings, independent publications, art prints, fabric items, and character merchandise. The IP was introduced offline for the first time at Seoul Illustration Fair V.21 in 2026.
We aim to expand FTFF through collaborations with partners in publishing, lifestyle, F&B, retail, and spatial projects, creating new products, spaces, and stories through its characters and artwork.
Our main IP, From the 4th floor (FTFF), is an art and character project set on an imaginary “fourth floor” somewhere within the mind. Through characters including Tuitui and Chichi, FTFF explores everyday moments and emotions that are often difficult to explain.
Based on its characters and worldbuilding, FTFF is being developed across digital illustration, original paintings, independent publications, art prints, fabric items, and character merchandise. The IP was introduced offline for the first time at Seoul Illustration Fair V.21 in 2026.
We aim to expand FTFF through collaborations with partners in publishing, lifestyle, F&B, retail, and spatial projects, creating new products, spaces, and stories through its characters and artwork.