Hee-eung-ee
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- Types of genre
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Character
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- Year of Production
- 2026
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- Content Type
- Character
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- Target Age
- all
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- Product Type
- Others
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- Production Stage
- IP
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- Detailed Genre
- Edutainment
Summary
Hee-eung-ee is a character IP born from Hangeul (the Korean alphabet). Five fairies living on the Star of Hearts — each shaped like a Hangeul consonant — transform by adding strokes, following the actual design principle of Hangeul: add strokes to the letter ㅇ (Ieung-ee) and it becomes ㅎ (Hee-eung-ee). This stroke-adding transformation makes the IP endlessly extendable into collaborations with regions, brands, and cultural motifs (Seoul Tower, Jeju Dol Hareubang, Bibimbap and other regional editions).
The IP currently spans 150+ character goods (magnets, keyrings, living and stationery items) and multilingual digital content: 'Hee-eung-do-sa' (Korean fortune content) and 'King Sejong Hee-eung-ee' (Hangeul learning content). Overseas traction includes retail placement at 'Korea 360' in Dubai and D2C sales to 10 countries via Etsy.
The IP currently spans 150+ character goods (magnets, keyrings, living and stationery items) and multilingual digital content: 'Hee-eung-do-sa' (Korean fortune content) and 'King Sejong Hee-eung-ee' (Hangeul learning content). Overseas traction includes retail placement at 'Korea 360' in Dubai and D2C sales to 10 countries via Etsy.
Company Profile
Character
Cartoon
Immersive Content
Founded in 2019, Lanforal Co., Ltd. is Korea's only Hangeul (Korean alphabet)
lifestyle brand, designing and manufacturing 150+ product lines that translate
the aesthetic form of Hangeul into fashion accessories, living goods, and
stationery. Lanforal is a KIDP-registered Industrial Design Firm with its own
manufacturing facility, factory registration, woman-owned SME, and small
business certifications. Our products are placed at 27 of Korea's most iconic
cultural and tourism venues - including the National Hangeul Museum Mu:DS
shop, Incheon Airport T1 Duty Free, N Seoul Tower, and DDP - and ship to 10
countries via Etsy Global, with offline distribution in Japan (Ondat), USA
(WAF), and France (KIWA Paris). Lanforal has executed 6 brand
collaborations: 4 corporate partnerships (N Seoul Tower, CJ Foodville,
Pulmuone, Yanolja) and 2 influencer collaborations (Sanhujoriwang in Korea
and Mei Li in Vietnam). The company holds 10 government-funded grants, 8
design awards, and 72 IP rights including 1 patent. In July 2026, Lanforal
will launch "Hee-eung-do-sa," an NFC saju (Korean fortune) character IP,
into the 300-million Southeast Asian K-Fandom D2C market.
lifestyle brand, designing and manufacturing 150+ product lines that translate
the aesthetic form of Hangeul into fashion accessories, living goods, and
stationery. Lanforal is a KIDP-registered Industrial Design Firm with its own
manufacturing facility, factory registration, woman-owned SME, and small
business certifications. Our products are placed at 27 of Korea's most iconic
cultural and tourism venues - including the National Hangeul Museum Mu:DS
shop, Incheon Airport T1 Duty Free, N Seoul Tower, and DDP - and ship to 10
countries via Etsy Global, with offline distribution in Japan (Ondat), USA
(WAF), and France (KIWA Paris). Lanforal has executed 6 brand
collaborations: 4 corporate partnerships (N Seoul Tower, CJ Foodville,
Pulmuone, Yanolja) and 2 influencer collaborations (Sanhujoriwang in Korea
and Mei Li in Vietnam). The company holds 10 government-funded grants, 8
design awards, and 72 IP rights including 1 patent. In July 2026, Lanforal
will launch "Hee-eung-do-sa," an NFC saju (Korean fortune) character IP,
into the 300-million Southeast Asian K-Fandom D2C market.