Hello Wha
- Year of Production
- 2025
- Content Type
- Other (Game, Cartoon, Advertisement, Entertainment, etc.)
- Target Age
- Teens
- Product Type
- Others
- Production Stage
- Completed Program
- Detailed Genre
- Comic Action
Summary
1. Brand Description: Contemporary Folk Painting IP Brand that combines the symbolism of Korean traditional folk painting with mobile communication, a communication tool for modern people.
The name "Honey-se-hwa" means a warm call "Honey," in which old people asked after each other, and "歲," in which the heart was conveyed through painting.
This symbolizes the core philosophy of Yeo Se-hwa, which connects people with the past and present, tradition and technology, and people.
2. The title's meaning: Yeobo Sehwa (Hello hwa)
Origin: "Hello" Greetings Are Painting Yeobo: Words of Regret Sehwa: A painting that old people used to call each other sweetly Sehwa: A painting that we exchanged to pray for blessings in the New Year and prevent disasters
Brand Definition:
**Hello Hwa** is a **'communicative folk painting IP brand' that combines the symbolism of traditional folk painting with mobile, a necessity for modern people.
Core Value
Tradition × Modernity × Communication
3. Brand concept
It combines mobile phones, communication signals, messages, and modern objects with symbols of blessing, longevity, prosperity, and communication in traditional folk paintings such as Baeksu Bokdo, Munjado, Chaekgado, Sogwado, and Sipjangsaengdo.
The road in folktales is no longer the origin of the past, but is reinterpreted as safety, connection, and records that come and go in real-time in today's life. Cell phones are no longer just machines
It is expressed as a 'new blessing vessel' that contains the most emotions, relationships, memories and wishes of modern people.
4. Brand message
Blessings don't come from far away
It's made at the moment you connect with someone
.
Tradition speaks to the present,
What pictures of the past communicate with today's life.
That's Yeobo Sehwa.
-a one-line brand slogan
"Traditions talk to you, honey Sehwa"
"Send a Blessing"
"Bye that leads to a picture"
The name "Honey-se-hwa" means a warm call "Honey," in which old people asked after each other, and "歲," in which the heart was conveyed through painting.
This symbolizes the core philosophy of Yeo Se-hwa, which connects people with the past and present, tradition and technology, and people.
2. The title's meaning: Yeobo Sehwa (Hello hwa)
Origin: "Hello" Greetings Are Painting Yeobo: Words of Regret Sehwa: A painting that old people used to call each other sweetly Sehwa: A painting that we exchanged to pray for blessings in the New Year and prevent disasters
Brand Definition:
**Hello Hwa** is a **'communicative folk painting IP brand' that combines the symbolism of traditional folk painting with mobile, a necessity for modern people.
Core Value
Tradition × Modernity × Communication
3. Brand concept
It combines mobile phones, communication signals, messages, and modern objects with symbols of blessing, longevity, prosperity, and communication in traditional folk paintings such as Baeksu Bokdo, Munjado, Chaekgado, Sogwado, and Sipjangsaengdo.
The road in folktales is no longer the origin of the past, but is reinterpreted as safety, connection, and records that come and go in real-time in today's life. Cell phones are no longer just machines
It is expressed as a 'new blessing vessel' that contains the most emotions, relationships, memories and wishes of modern people.
4. Brand message
Blessings don't come from far away
It's made at the moment you connect with someone
.
Tradition speaks to the present,
What pictures of the past communicate with today's life.
That's Yeobo Sehwa.
-a one-line brand slogan
"Traditions talk to you, honey Sehwa"
"Send a Blessing"
"Bye that leads to a picture"
Company Profile
Broadcasting Character Animation Immersive Content Other
Character Link
Character Link Co., Ltd. Company Profile
■ Overview: A Business Hub Connecting the Global Value of K-Content
Established in 2014, Character Link Co., Ltd. is a premier K-content global business specialist company. Our primary goal is to export highly original and diverse Korean content IPs to the global market and create robust, multi-faceted profit networks.
We develop and discover K-contents with unique concepts—spanning animation, characters, design, brands, art, and webtoons. By seamlessly connecting (linking) original creators with IP users worldwide, we provide a "Total K-Content Business Solution." Understanding that content businesses have different success timings depending on their characteristics, we secure domestic and global business rights and constantly knock on the door of opportunity until the perfect timing of success arrives.
■ Core Competencies: 21 Years of Unrivaled IP Licensing Expertise
Character Link’s CEO, Tae-yeon Cho, brings unparalleled expertise to the industry. Having served as the head of the content licensing division at Son-O-Gong Co., Ltd. for 10 years, he successfully managed over 120 globally renowned IPs, including Spider-Man (Marvel), Teletubbies (BBC), My Melody (Sanrio), StarCraft (Blizzard), Pingu, Kirby, and Octonauts. He is now fully dedicating his profound merchandising and distribution know-how to the globalization of native Korean content IPs.
■ Key Achievements: Major Collaborations & Global Networks
- Top-tier Brand Collaborations: Remarkably, we have achieved outstanding results by developing IP collaborations with famous domestic and international franchise brands—such as Gongcha Korea, Arena Korea, CGV, Dunkin Donuts, Lotteria, Samsung C&T, and Photoism—utilizing purely Korean native design characters, even without animation broadcasting backgrounds.
- Global Expansion: For the past 11 years, we have spearheaded the globalization of domestic IP by participating in over 25 international IP fairs across 16 countries, including the US, Dubai, Sweden, Spain, Japan, China, and Poland. By building global partnerships and expanding overseas sales channels for our core IPs (including ToingToshu, Jijugo, Dalli in Moonshadow, and Hello Wha), Character Link is firmly positioning itself as a leading global OSMU business platform.
■ Overview: A Business Hub Connecting the Global Value of K-Content
Established in 2014, Character Link Co., Ltd. is a premier K-content global business specialist company. Our primary goal is to export highly original and diverse Korean content IPs to the global market and create robust, multi-faceted profit networks.
We develop and discover K-contents with unique concepts—spanning animation, characters, design, brands, art, and webtoons. By seamlessly connecting (linking) original creators with IP users worldwide, we provide a "Total K-Content Business Solution." Understanding that content businesses have different success timings depending on their characteristics, we secure domestic and global business rights and constantly knock on the door of opportunity until the perfect timing of success arrives.
■ Core Competencies: 21 Years of Unrivaled IP Licensing Expertise
Character Link’s CEO, Tae-yeon Cho, brings unparalleled expertise to the industry. Having served as the head of the content licensing division at Son-O-Gong Co., Ltd. for 10 years, he successfully managed over 120 globally renowned IPs, including Spider-Man (Marvel), Teletubbies (BBC), My Melody (Sanrio), StarCraft (Blizzard), Pingu, Kirby, and Octonauts. He is now fully dedicating his profound merchandising and distribution know-how to the globalization of native Korean content IPs.
■ Key Achievements: Major Collaborations & Global Networks
- Top-tier Brand Collaborations: Remarkably, we have achieved outstanding results by developing IP collaborations with famous domestic and international franchise brands—such as Gongcha Korea, Arena Korea, CGV, Dunkin Donuts, Lotteria, Samsung C&T, and Photoism—utilizing purely Korean native design characters, even without animation broadcasting backgrounds.
- Global Expansion: For the past 11 years, we have spearheaded the globalization of domestic IP by participating in over 25 international IP fairs across 16 countries, including the US, Dubai, Sweden, Spain, Japan, China, and Poland. By building global partnerships and expanding overseas sales channels for our core IPs (including ToingToshu, Jijugo, Dalli in Moonshadow, and Hello Wha), Character Link is firmly positioning itself as a leading global OSMU business platform.
