FOUND Co.,Ltd. is a premier character brand design agency specializing in Character Brand development, AI-integrated content, and global licensing. Our team consists of industry experts who played pivotal roles in the success of world-renowned Korean icons, including Kakao Friends, Pinkfong, and Bellygom.
Using our proprietary branding methodology, we are building a powerful "Multi IP-Mega IP" portfolio, including:
- YOYO : A pink hippo capturing the public's heart with its relatable take on health and the "yo-yo" dieting struggle.
- Shebomz : A viral sensation offering honest, empathetic storytelling about women’s health through its unique "uterus" character.
- Uncle Soongu : A charming ‘ajussi’ character providing life counseling with a retro vibe; winner of the 2025 KOCCA New Character IP Grand Prize and ranked #1 in national Photoism voting.
Our ultimate vision is to create and cultivate world-class character IPs that showcase Korea’s creative excellence on the global stage.