Kkeol-kkeol Yangban - Yangban-tal
- Year of Production
- 2025
- Content Type
- Character
- Target Age
- Kids
- Product Type
- Toys
- Production Stage
- Completed Program
- Detailed Genre
- Fantasy/Adventure
Video
Summary
• Concept: A ‘guardian deity of leisure and wisdom’ inspired by traditional Korean yangban masks.
• Approachable reimagining: Rebranded with a warm, friendly silhouette reminiscent of a ‘neighbourhood grandad’—emphasising deep-set, smiling eyes, a broad smile and benevolent wrinkles—rather than an air of authority.
• Symbolism and Function:
- Guardian of Smiles: Eases the rigid social atmosphere through laughter and spreads positive energy.
• Character Line-up (5 types):
Kkobi (Goblin), Kkeolkkol Yangban (Yangban), Boksi (Bride), Suhosa-ja (Lion), Pumeo-yong (Cheoyong).
• Approachable reimagining: Rebranded with a warm, friendly silhouette reminiscent of a ‘neighbourhood grandad’—emphasising deep-set, smiling eyes, a broad smile and benevolent wrinkles—rather than an air of authority.
• Symbolism and Function:
- Guardian of Smiles: Eases the rigid social atmosphere through laughter and spreads positive energy.
• Character Line-up (5 types):
Kkobi (Goblin), Kkeolkkol Yangban (Yangban), Boksi (Bride), Suhosa-ja (Lion), Pumeo-yong (Cheoyong).
Company Profile
Character Immersive Content
Sangsangjangsu
[Company Profile] Sangsangjangsu
1. Company Overview
Sangsangjangsu is a cultural content company that reinterprets unique heritage and everyday creative inspirations with a modern sensibility, proposing a diverse range of IP (Intellectual Property) contents that cross the boundaries of genres.
2. Vision & Slogan
"Turning Imagination into Reality, Bringing Culture into Everyday Life" We prove the value of possibility by transforming small ideas born from imagination into tangible content. Our goal is to deliver new joy to the public's daily lives through original storytelling that bridges tradition and modernity, as well as physical and digital realms.
3. Core Business & Key Competencies
IP Planning & Development: We develop original character designs and storytelling content featuring unique worldviews, inspired by various themes including Korean traditional cultural heritage.
Multimedia Content Expansion: We visualize character universes using AI and various digital tools, while planning and expanding convergence content that transcends media boundaries.
Global Market Presence: Based on our experience in manufacturing traditional-themed character merchandise and exporting to the UAE, we are actively pursuing and expanding our presence in the global market.
1. Company Overview
Sangsangjangsu is a cultural content company that reinterprets unique heritage and everyday creative inspirations with a modern sensibility, proposing a diverse range of IP (Intellectual Property) contents that cross the boundaries of genres.
2. Vision & Slogan
"Turning Imagination into Reality, Bringing Culture into Everyday Life" We prove the value of possibility by transforming small ideas born from imagination into tangible content. Our goal is to deliver new joy to the public's daily lives through original storytelling that bridges tradition and modernity, as well as physical and digital realms.
3. Core Business & Key Competencies
IP Planning & Development: We develop original character designs and storytelling content featuring unique worldviews, inspired by various themes including Korean traditional cultural heritage.
Multimedia Content Expansion: We visualize character universes using AI and various digital tools, while planning and expanding convergence content that transcends media boundaries.
Global Market Presence: Based on our experience in manufacturing traditional-themed character merchandise and exporting to the UAE, we are actively pursuing and expanding our presence in the global market.
