KOONGYA restaurantZ
Character
- Year of Production
- 2022
- Content Type
- Character
- Target Age
- Teens
- Product Type
- Others
- Production Stage
- IP
- Detailed Genre
- Entertainment
Video
Summary
<KOONGYA RestaurantZ> is a rebooted IP that reinterprets the 'KOONGYA' IP, which has been featured across multiple media platforms such as games and animations, with a contemporary twist. This new story showcases the appeal of the KOONGYAs living in the busy modern society, and it is presented through original digital content, merchandise that connects the experiences of purchasing and personal ownership, and a community that evolves alongside its fans. Recently, it has become one of the fastest-growing characters in Korea, gaining significant popularity among the MZ generation.
The IP resonates with the MZ generation through concepts like self-expression and individuality. With characters inspired by various vegetables, fruits, and healthy foods, there is considerable potential for expansion into ESG concepts or educational content for the Alpha generation.
With the launch of the <KOONGYA RestaurantZ> IP, MNB is working towards the vision of "Setting a new global standard for IP business in South Korea." We are actively seeking partners to join us on this journey of creating new standards in the IP business and creating beloved IP characters cherished by people worldwide. We appreciate your continued support.
Company Profile
Character Animation
MNB Inc.
MNB Company Introduction
MNB Inc. was established as an in-house venture for content marketing within the Netmarble Group, a leading game publisher in South Korea. By integrating consumer trends and content technology, MNB has collaborated on content marketing projects with prestigious domestic and international companies such as Nike, Google, McDonald's, and SK Telecom.
Since 2022, MNB has revitalized the KOONGYA IP with the launch of <KOONGYA RestaurantZ>. This project encompasses the production of original digital content, the creation of merchandise that bridges the experiences of consumption and personal ownership, and the development of a community that grows alongside its fans. This initiative aims to represent South Korea's MZ generation through its character IP.
Driven by the vision of "Establishing a new global standard for IP business in South Korea," our team of multi-disciplinary experts collaborates on IP projects, including <KOONGYA RestaurantZ>.
We are seeking partners to join us in setting new standards in the IP business and creating beloved IPs cherished by people around the world.
MNB Inc. was established as an in-house venture for content marketing within the Netmarble Group, a leading game publisher in South Korea. By integrating consumer trends and content technology, MNB has collaborated on content marketing projects with prestigious domestic and international companies such as Nike, Google, McDonald's, and SK Telecom.
Since 2022, MNB has revitalized the KOONGYA IP with the launch of <KOONGYA RestaurantZ>. This project encompasses the production of original digital content, the creation of merchandise that bridges the experiences of consumption and personal ownership, and the development of a community that grows alongside its fans. This initiative aims to represent South Korea's MZ generation through its character IP.
Driven by the vision of "Establishing a new global standard for IP business in South Korea," our team of multi-disciplinary experts collaborates on IP projects, including <KOONGYA RestaurantZ>.
We are seeking partners to join us in setting new standards in the IP business and creating beloved IPs cherished by people around the world.
