NewMove - AI-Powered Choreography Copyright Management & Royalty Automation Platform
Startup
- Year of Production
- 2025
Summary
• While choreography powers K-pop challenges, TikTok, YouTube Shorts and global tours, it remains almost completely unprotected — only 0.07% of works are registered and $0 in royalties have been collected to date.
• Unlike music, which benefits from Content ID and automated royalty systems, choreography has relied on inefficient manual monitoring, resulting in massive lost revenue for creators.
• NewMove solves this by allowing creators to upload a simple video; our multimodal AI extracts a unique motion fingerprint, registers it with the Korea Copyright Commission, and continuously scans YouTube and TikTok to detect usage.
• The platform automatically generates timestamped, court-ready evidence reports with similarity scores and supports royalty claims as a licensed copyright intermediary agency.
• With ~50 Korean choreographers already under contract and a web-based MVP in development, NewMove is building the world’s first motion-native copyright infrastructure for the exploding global choreography economy.
• Unlike music, which benefits from Content ID and automated royalty systems, choreography has relied on inefficient manual monitoring, resulting in massive lost revenue for creators.
• NewMove solves this by allowing creators to upload a simple video; our multimodal AI extracts a unique motion fingerprint, registers it with the Korea Copyright Commission, and continuously scans YouTube and TikTok to detect usage.
• The platform automatically generates timestamped, court-ready evidence reports with similarity scores and supports royalty claims as a licensed copyright intermediary agency.
• With ~50 Korean choreographers already under contract and a web-based MVP in development, NewMove is building the world’s first motion-native copyright infrastructure for the exploding global choreography economy.
Company Profile
Startup
NewMove
NewMove Co., Ltd. is a content tech startup that develops and operates an AI-powered choreography copyright management platform.
By leveraging multimodal AI (video, pose, audio, and metadata), the platform automatically detects choreography in performance videos and generates usage evidence reports to support royalty claims. It features a differentiated choreography copyright detection engine that integrates pose estimation, multi-object tracking, motion fingerprinting, and DTW (Dynamic Time Warping) similarity analysis.
The company has completed registration as a copyright agency intermediary with the Korea Copyright Commission and is currently contracted with approximately 50 Korean choreographers, conducting initial market validation.
Its revenue model combines a B2B SaaS subscription with royalty-based fees, primarily targeting entertainment companies, MCNs, and digital platforms as key customers.
By leveraging multimodal AI (video, pose, audio, and metadata), the platform automatically detects choreography in performance videos and generates usage evidence reports to support royalty claims. It features a differentiated choreography copyright detection engine that integrates pose estimation, multi-object tracking, motion fingerprinting, and DTW (Dynamic Time Warping) similarity analysis.
The company has completed registration as a copyright agency intermediary with the Korea Copyright Commission and is currently contracted with approximately 50 Korean choreographers, conducting initial market validation.
Its revenue model combines a B2B SaaS subscription with royalty-based fees, primarily targeting entertainment companies, MCNs, and digital platforms as key customers.
