The TSOM K-Minhwa IP Collection is a visual IP portfolio that reimagines the imagery and symbolism of Korean folk painting for contemporary audiences. Featuring iconic motifs such as tigers, Chaekgeori, Sipjangsaeng, flowers and birds, and Munjado, the collection conveys universal themes of good fortune, longevity, prosperity, wisdom, and love.
TSOM discovers distinctive artists and artworks through competitions, creative consulting, education, and exhibitions, and develops them for publishing, characters, stationery, lifestyle products, fashion, interior design, digital content, exhibitions, and spatial applications.
Based on our experience in international exhibitions and K-culture merchandise development through Binarian, TSOM offers licensing, co-developed products, and brand collaborations tailored to each artist and artwork.
By combining traditional Korean imagery with original artistic narratives, the collection presents distinctive and globally adaptable K-content IP.
TSOM (The School of Korean Minhwa) is a cultural content company dedicated to transforming Minhwa, Korea’s traditional folk painting, into contemporary cultural IP.
As Korea’s first online Minhwa education platform, TSOM operates over 350 educational programs and discovers talented artists through competitions and exhibitions.
We have expanded K-Minhwa globally through exhibitions and cultural exchanges U.S., Canada, Spain, Austria, Sweden, Japan, Thailand, China, and Kazakhstan and other countries. Using distinctive Korean motifs such as tigers, Chaekgeori, Sipjangsaeng, flowers and birds, and Munjado, TSOM develops IP for exhibitions, publishing, education, characters, and merchandise.
Together with Dahal Media and Binarian, our K-culture goods platform, we aim to expand licensing, product development, and global partnerships, bringing Korea’s traditional visual heritage to the global content market.