The School of Minhwa
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- Types of genre
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Story
Other
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- Website
- www.tsom.kr
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- Location
- #1210 6 Samseong-ro 96-gil, Gangnam-gu, Seoul, Republic of Korea
TSOM (The School of Korean Minhwa) is a cultural content company dedicated to transforming Minhwa, Korea’s traditional folk painting, into contemporary cultural IP.
As Korea’s first online Minhwa education platform, TSOM operates over 350 educational programs and discovers talented artists through competitions and exhibitions.
We have expanded K-Minhwa globally through exhibitions and cultural exchanges U.S., Canada, Spain, Austria, Sweden, Japan, Thailand, China, and Kazakhstan and other countries. Using distinctive Korean motifs such as tigers, Chaekgeori, Sipjangsaeng, flowers and birds, and Munjado, TSOM develops IP for exhibitions, publishing, education, characters, and merchandise.
Together with Dahal Media and Binarian, our K-culture goods platform, we aim to expand licensing, product development, and global partnerships, bringing Korea’s traditional visual heritage to the global content market.
As Korea’s first online Minhwa education platform, TSOM operates over 350 educational programs and discovers talented artists through competitions and exhibitions.
We have expanded K-Minhwa globally through exhibitions and cultural exchanges U.S., Canada, Spain, Austria, Sweden, Japan, Thailand, China, and Kazakhstan and other countries. Using distinctive Korean motifs such as tigers, Chaekgeori, Sipjangsaeng, flowers and birds, and Munjado, TSOM develops IP for exhibitions, publishing, education, characters, and merchandise.
Together with Dahal Media and Binarian, our K-culture goods platform, we aim to expand licensing, product development, and global partnerships, bringing Korea’s traditional visual heritage to the global content market.
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Business Description
1. Education: Korea’s first online Minhwa platform offers 350+ educational programs across 50 courses to over 4,000 members, along with offline classes, creative consulting, Honors programs, and K-Minhwa instructor certification.
2. Artist & Content Discovery: TSOM discovers emerging artists and original content through the K-Minhwa Competition, e-Minhwa Competition, and creative consulting programs.
3. Exhibitions & Global Business: TSOM organizes major exhibitions in Korea and has conducted exhibitions and cultural exchanges in the U.S., Canada, Spain, Austria, Sweden, Japan, Thailand, China, and Kazakhstan.
4. Publishing: Dahal Media develops and publishes books and educational content specializing in Minhwa and Korean traditional art.
5. Merchandise & IP: Binarian, TSOM’s K-culture goods platform, develops and distributes art merchandise based on Minhwa and traditional Korean motifs, while expanding IP licensing, commercialization, and corporate collaborations.
2. Artist & Content Discovery: TSOM discovers emerging artists and original content through the K-Minhwa Competition, e-Minhwa Competition, and creative consulting programs.
3. Exhibitions & Global Business: TSOM organizes major exhibitions in Korea and has conducted exhibitions and cultural exchanges in the U.S., Canada, Spain, Austria, Sweden, Japan, Thailand, China, and Kazakhstan.
4. Publishing: Dahal Media develops and publishes books and educational content specializing in Minhwa and Korean traditional art.
5. Merchandise & IP: Binarian, TSOM’s K-culture goods platform, develops and distributes art merchandise based on Minhwa and traditional Korean motifs, while expanding IP licensing, commercialization, and corporate collaborations.