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2023 Animation Industry White Paper - Summary in English and Chinese
Table of Contents
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PART 1. Animation User Trends
- 1.1. Survey Design
- 1.2. Frequency of Use of Animation Contents
- 1.3. Media Used for Viewing Animation in the Past Year
- 1.4. Regularly Watched Animation Genres
- 1.5. Selection Criteria when Using Animation
- 1.6. Animation-related Information Acquisition Media
- 1.7. Preferred Length of Running-time for Animation Contents
- 1.8. Preference for New Creative Original Animation
- 1.9. Animation Viewing Device
- 1.10. Animation Viewing Channels (OTT Service/Channels Dedicated to Animation)
- 1.11. Pay-per-view Animation Usage
- 1.12. Titles of Popular Animation
- 1.13. Reasons for Watching Animation Via OTT Service
- 1.14. How Animation Selection Works on OTT Services
- 1.15. Number of Theater Animation Viewings
- 1.16. Monthly Average Expense on Animation
- 1.17. Animation IP Extended Content Usage
- 1.18. Predictions on Future Animation Usage Changes
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PART 2. Animation Content Support
- 2.1. Support for Strengthening Production Capabilities
- 2.2. Independent Animation Production Support
- 2.3. Domestic Animation Production Support
- 2.4. Next-generation Animation Production Support
- 2.5. IP-Driven Animation Production Support
- 2.6. Fostering Animation Human Resources
- 2.7. Support for Distribution
- 2.8. Support for the Submissions of Independent Animations to Overseas Film Festival
Summary
- - The subjects of the survey are people aged between 3 and 69 living
across the country who have used animation content “more than once
every 2 to 3 months” in the past year.
※ For more details, please refer to the attached (PDF) file.