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cnergy
Character
Good branding and good content come together to create new businesses.

Through creative strategies and design, a custom production system, and the establishment of diversified distribution channels, we discover and nurture IPs with growth potential, developing them into sustainable brands.

1. Discovering IP Brands That Grow with Fans

As 'IP OSMU (One Source Multi Use)'—such as producing video adaptations from IPs like art toys, characters, webtoons, and web novels—becomes commonplace, the trend is shifting from simply expanding across content genres to directly developing diverse IP products and utilizing various collaborations.

Synergy discovers and incubates IP creators from diverse fields who resonate with their fandoms.

2. Multi-Product, Small-Batch Production System

For creators struggling with IP brand development within the existing mass production system, we are a specialized IP development company focused on custom production. We manufacture a wide range of IP brand products—including fashion apparel, mobile accessories, household goods, and camping gear—based on new technologies to meet customer needs. 3. A Platform for Communicating with Fans

We build and operate a platform that creates online and offline spaces where the fandom can create, fans can enjoy, and be happy, thereby fostering harmony between artists and fans.

Based on this methodology, we have secured 'Momoi and Nooy,' the follow-up IP to the work of artist Yoon Hye-ji, famous for 'Molang,' as our first IP through a master contract. We are currently preparing contracts with various artists, including Naver Webtoon artists, folk art artists, and web novel writers.
  • Content
  • Official figures of 'Taste Rabbit, Momoi' and 'Taste Collector, Nooy'
VIARO
Fashion
1. Brand Identity & Background
Modern Reinterpretation of Tradition: DEAROS reinterprets 100% Punggi Rayon, a traditional Korean textile, into high-end contemporary menswear under the philosophy of "Wearable Art," blending Korean aesthetics with sophisticated tailoring.

Expertise-Driven Entrepreneurship: Founded in September 2025 by a fashion content expert with 14 years of industry experience (cumulative 28 million blog visitors and 100K+ followers), leveraging deep market insights and data-driven marketing capabilities.

Mission: To transcend simple garment manufacturing by integrating Korea’s unique cultural assets with cutting-edge technology, establishing a new high-end category in the global market.

2. Core Technology & Design Differentiation (AI & Materials)
AI-Integrated Design Process: Utilizing Generative AI to redesign traditional Korean motifs—such as the "Four Gracious Plants" (Plum, Orchid, Chrysanthemum, Bamboo), landscape paintings, and traditional window lattice patterns—into original and contemporary graphic patterns.

Exclusive Material Competitiveness (Punggi Rayon): Sourcing premium 100% Rayon from Punggi (specifically "Premium Rain Weave") to ensure natural cooling properties and a three-dimensional texture that achieves both aesthetic and functional excellence.

Innovation in Durability: Overcoming the natural wrinkling of rayon through high-density weaving techniques, offering a high-end shirt lineup with "Easy-care" functionality.

3. High-Spec Manufacturing & Quality Control
Artisanal Collaboration System: Implementing a precise 1:1 tailored manufacturing process in collaboration with master tailors in Seoul, aiming for quality that surpasses standard ready-to-wear garments.

High-Density Stitching Technology: Applying specialized stitching techniques and high-density finishing tailored to the unique properties of rayon, ensuring durability and minimizing deformation after washing to meet global luxury standards.

Genderless Silhouette: Elevating the relaxed silhouettes of traditional Korean attire into modern genderless fits, targeting both the premium menswear and unisex high-end markets.

4. Strategic Market Responsiveness
Data-Driven D2C Model: Validated market appeal by being selected for the Wadiz Family Exhibition and securing over 550 pre-launch notifications and 170+ brand followers within just 5 days of the pre-opening phase.

Global Standard Alignment: Strategically designing product specifications, packaging, and brand storytelling to meet global luxury standards, with the objective of participating in world-class exhibitions such as Pitti Uomo.
  • Content
  • Main visual of 'DEAROS', a high-end shirt brand combining the functionality of 100-year traditional Punggi Rayon with Korean fine art aesthetics.