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DuSoom
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ZeroPercent [0%]: Fashion with Purpose
ZeroPercent [0%], a brand by DuSoom, is an upcycling design label that transforms urban industrial waste—such as discarded billboard materials (Panaflex) and car seatbelts—along with plant-based cork, into new fashion products.
Using our proprietary patented process that avoids additional chemicals, we reprocess waste materials to reduce environmental impact and contribute to carbon reduction through circular design.
We are actively expanding into global markets, including the United States and China, and continue to grow our international presence through major exhibitions and partnerships.
In addition, we develop products from waste materials while operating environmental education programs, building a sustainable design ecosystem.
In particular, we incorporate Korean urban sign graphics, including Hangul typography, as a unique design element—creating products that reflect both cultural identity and sustainability.
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