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Jo&Jo Co., Ltd.
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Connecting the world through quiet stories.
JO&JO is an emotion-driven IP content brand that creates narrative-rich characters and expands them into publishing, merchandise, digital content, exhibitions, and global licensing.
More than just creating characters, we give them life through compelling stories and emotionally resonant experiences. Our mission is to develop sustainable, story-led character IPs that reflect the emotional texture of Korean culture and connect with global audiences.
Inspired by iconic models like Moomin, we aim to establish beloved, long-lasting Korean characters that evolve into globally recognized brands. Through strategic partnerships and multi-industry licensing, JO&JO maximizes IP value while nurturing meaningful cultural exchange.
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My Grimmi
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"HAPPY FRIENDS, COTTON CANDY SMILE"
My Grimmi is a one-person creator character brand with a lovable sensibility and a unique creative universe.
Featuring “Otto,” a baby otter, and uniquely charming animal friends, My Grimmi delivers cheerful smiles and courage that bring warmth and joy to audiences worldwide.
To date, the brand has developed over 100 original character products and established a strong foundation for international expansion through participation in illustration fairs in Korea and Taiwan, collaborations with global companies such as China’s photo app Meitu and partners in Japan, and exports to Europe.
In the first half of 2025, My Grimmi formed a partnership with France’s SPD Consulting and is accelerating its expansion beyond Asia into the European market. The brand aims to grow through licensing projects, collaborative product launches, and entry into global online platforms, all tailored to the tastes of the global MZ generation.
My Grimmi aspires to evolve beyond a simple character brand into a global content IP, playing a leading role in showcasing the creativity and competitiveness of Korean content on the world stage.
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