Company
-
LIGHT FILM
Character Cartoon Animation
- Light Film is a creative content powerhouse specializing in "emotional healing" through its original IP, 'Banjang Park.' We deliver comfort and happiness to modern audiences by bridging the gap between online and offline experiences with multi-platform content, including premium merchandise and immersive media art. By integrating educational value with artistic excellence, Light Film is redefining the K-content paradigm. Our goal at K-EXPO USA 2026 is to validate the global potential of our 'K-Healing' IP and establish strategic partnerships in North America to leap forward as a globally recognized brand.
- Content
-
-
ARAN STORY
Fashion
- Aran Story Hanbok pursues design for the creative succession of traditional culture and promotion of various world cultures, and all clothes contain a story. Aran Story hanbok is the clothing that adds modern comfort based on traditional beauty and makes me shine more by pursuing specialness.
As the world pays attention to the status of the Korean Wave, Aran Story is carrying out a cultural property project. Based on my career as a cultural heritage commentator for more than 10 years, I am working to spread awareness that hanbok is not just a piece of clothing, but a cultural asset, by designing Korean cultural heritage in hanbok. In addition, cultural heritage design produces original and unique products by designing not only everyday hanbok, but also scarves, handkerchiefs, and bags.
- Content
-
-
Cake Corporation
Broadcasting Music Startup Immersive Content Other
- CAKE is a subsidiary of NAVER Snow and a Korean language learning app with 170 million cumulative downloads worldwide.
In June 2022, CAKE acquired HYBE EDU, HYBE’s education and publishing division, and has since expanded its business across Korean language education, publishing, and offline experiential spaces powered by K-POP artist IP such as BTS, SEVENTEEN, ENHYPEN, and BLACKPINK.
CAKE’s flagship project, the “Learn! KOREAN with BTS” series, is designed for global fans who want to better understand BTS’s words and music, enabling them to learn Korean in an engaging and structured way. The series was selected as an official gift for APEC ministerial meetings and has also been presented as a gift to former U.S. President Donald Trump, demonstrating its global recognition and cultural impact.
In 2025, through an agreement with Hachette Book Group (U.S.), CAKE secured exclusive rights to publish and distribute BTS books across global English- and Spanish-speaking markets. Building on this foundation, CAKE is expanding beyond publishing into retail and experience-driven offline business models that combine its educational content and K-POP IP—contributing to the sustainable global growth of K-culture.
- Content
-
-
SEOBUK CO., Ltd.
Broadcasting Game Character Cartoon Animation Fashion Music Startup Immersive Content
- - Operating the top unmanned photo booth, Photoism, in the domestic market.
- Distributing photo content through 1000 domestic and international stores and over 2000 kiosks.
- Approximately 5.4 million monthly visitors on average.
- Monthly average of 3.9 million mobile QR accesses (95% of visitors).
- Content
-
-
THE GREAM COMPANY
Immersive Content
- The Gream Company is a South Korea–based creative art production company specializing in the planning and production of media art.
Guided by the motto “Art that everyone can enjoy,” we design and produce immersive media art museums and exhibitions that seamlessly integrate technology and artistic expression. We oversee the entire process—from concept development to final production—providing tailored exhibition solutions that reflect the unique characteristics of each space.
Over the past decade, we have successfully planned and produced more than 14 trick art museums across Korea and around the world. More recently, we have demonstrated our expertise through major projects including "Museum HEI," a leading media art museum in the Seoul metropolitan area, and the media art content for Dior’s heritage exhibition, "Designer of Dreams in Seoul."
From planning and design to installation, The Gream Company delivers fully integrated, high-quality results where artistic creativity and technological innovation come together.
- Content
-
-
Sidewalk Entertainment Inc.
Immersive Content
- Sidewalk Entertainment Inc. is an AI startup pioneering new paradigms in content creation and consumption through real-time motion recognition technology. By leveraging advanced AI capabilities, the company delivers immersive and interactive user experiences while leading the evolution of global K-pop dance culture.
STEPIN, developed and operated by Sidewalk Entertainment, is an AI-powered K-pop dance platform that integrates social media dynamics with gamification elements. Utilizing real-time motion recognition AI, STEPIN enables quantitative analysis and evaluation of dance performances, fostering user engagement through competition, participation, and reward-driven mechanics.
STEPIN is available in two formats: a mobile application and an arcade platform.
The mobile app has achieved over 370,000 cumulative downloads worldwide, establishing a solid global user base. Meanwhile, the arcade version is currently undergoing global proof-of-concept (POC) deployments. Amid the rapid expansion of K-culture, STEPIN has demonstrated exceptional traction at festivals and on-site events, consistently generating high engagement and enthusiastic participation as a next-generation experiential content platform.
- Content
-
-
FASHION IN TECH
Character Fashion Other
- FASHION IN TECH is a global Fashion-Tech company born from the LVMH La Maison des Startups program. Through successful digitization collaborations with more than 40 world-renowned luxury brands, ALTAVA has continuously expanded the boundaries of digital fashion.
Starting from brand-led initiatives, the company has diversified its business models across virtual entertainment, Greater China markets, collaborations with game studios, as well as global new business development and IP-based ventures. In addition, ALTAVA provides immersive virtual fashion experiences across games and virtual worlds through its proprietary AI-powered 3D tool platform.
In the blockchain space, ALTAVA has launched its native token TAVA, driving a tokenized economy and fostering a sustainable creator economy that enables more creators to actively participate and grow within the ecosystem.
- Content
-
-
TEAM C INC.
Other
- 1.Name & Meaning
Calobye (칼로바이) is a wellness and nutrition brand. Its name is a combination of “calorie” and “bye,” symbolizing a farewell to unwanted calories and embracing a healthier lifestyle.
Business & Products
Calobye offers a wide range of health-supplement and nutrition products, especially focused on weight management, fitness, and wellness:
<Dietary supplements>
green tea catechin + probiotics capsules to support body fat regulation and digestive health.
<Protein products>
protein shakes, including “Perfect Power Shake” in various flavors, to support muscle maintenance and nutritional balance.
<Performance and energy supplements>
amino acids (e.g. EAA 7000), arginine, and other function-oriented formulas.
<Health-oriented shots and functional foods>
2.Brand Philosophy & Positioning
'Empowering a sustainable diet'
Rather than promoting extreme dieting, Calobye emphasizes a more balanced and enjoyable way to manage weight and health.
'Functional nutrition'
Their product line doesn’t just cover “diet pills,” but spans performance, recovery, sleep, and daily nutrition.
'Quality & trust'
The company is structured as a serious health-supplement retailer, with proper business registration and reported nutritious supplement–labeling compliance.
3.Market & Distribution
We operate a dedicated online store (their official website) where most of their products are listed.
We also sell via other platforms including Coupang, Naver.
Our international reach: At least some of their products are available on overseas shopping sites for export/distribution.
- Content
-
-
UNIVR Co., Ltd.
Game Startup Immersive Content
- UniVR Co., Ltd.: Revolutionizing Fitness through Gamification
UniVR Co., Ltd. is a premier digital healthcare company dedicated to the vision of "Making Exercise Fun and Sustainable." We specialize in game-based digital fitness solutions that merge proprietary IoT hardware with immersive interactive content. Moving beyond traditional workouts, we create a dynamic environment where users actively engage with virtual worlds to manage their health.
With headquarters in Korea, in-house manufacturing, and our U.S. subsidiary DETS FITNESS Inc. in Silicon Valley, UniVR is leading the global market with the following core innovations:
[Key Products & Services]
·DETS Bike: More than just an indoor cycle, this is a "Metaverse Gaming Bike." Equipped with a specialized gaming controller (joysticks, buttons, triggers) and non-intrusive heart rate sensors on the handlebars, users can control game avatars and use items while pedaling, delivering a truly interactive gaming workout.
·DETS Boxing: A "Rhythm Action Fitness" solution powered by music and light. The system syncs with a rhythm game app, lighting up LED pads to the beat. Users strike the targets in time with the music, combining stress relief with an effective cardio workout.
·Digital Twin Smart Tourism: A next-generation immersive platform utilizing the world's first Gaussian Splatting-based 3D restoration technology. We recreate real-world tourist landmarks in a hyper-realistic virtual space, allowing users to experience travel and sightseeing while exercising on bikes or steppers indoors.
At UniVR, we bridge the gap between technology and wellness, creating a world where staying healthy is as enjoyable as playing a game.
- Content
-
-
Even Ent Co., Ltd
Broadcasting Character Immersive Content Story Other
- Even ENT Co., Ltd. is a comprehensive entertainment company that aims for content that anyone can enjoy such as "Dream", "Hope" and "Love", and its main business is drama, film, and entertainment content.EvenENT is a group of content experts for more than 20 years and was founded in December 2022 to contribute to creating creative pop culture with a systematic system for cultural content planning and development.In the rapidly changing era of the 4th industry, creative contents with competitive storiesEvenENT is an international co-production company that specializes in producing content that everyone likes and can be enjoyed as drama and entertainment content that can be the center of the domestic and foreign cultural content industry.EVENENT will grow into a global content company loved around the world.
Evenent is a content creation company that adds technology to warm stories to expand emotions. We design a multi-IP world that connects emotions, empathy, and brands across dramas, entertainment, and virtual IP.
- Content
-
