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LAZEN ENTERTAINMENT CO., LTD.
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Lazen Entertainment is a content business specialized company that develops animation and character content, operates a media platform character brand channel, and conducts additional businesses such as content IP licensing.
Plan and develop content optimized for overseas content IP market trends such as Korea and China, establish and implement an effective business model, and develop a media commerce business that links content and products at the same time.
By combining content development and service operation capabilities with theme space planning and commercialization capabilities such as theme cafes, theme parks, and exhibitions/events, we also implement theme space projects. We have a network with Chinese content producers, commercialization business companies, and space business groups (real estate, shopping malls, financial investment companies) that require Korean content and actively promote Korea-China joint production and business.
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HAPE
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HAPE Co., Ltd. is a Korea-China trade company recognized as a women-owned and startup enterprise (priority procurement company for public institutions). With a strong manufacturing foundation, we provide a one-stop service encompassing design, production, and distribution.
We operate and manage 11 offices across Korea and China, with dedicated business divisions for OEM/ODM, IP agency services (in both Korea and China), and export incubation.
Leveraging our OEM/ODM infrastructure, we support goods manufacturing for a diverse range of clients, from individuals to corporations, while integrating IP business and export incubation services. Currently, we manage over 40 character, illustration, and entertainment IPs across both Korea and China.
Our business continues to expand through various models, including localized branding strategies, SNS marketing, brand IP collaborations, IP merchandising, and both online and offline distribution. We also manage a diverse portfolio of popular IPs, such as BebetheDuck, Hamgging, Soobooks, and Lee Gyuyoung, continuously expanding our presence in various markets through a distinctive IP strategy and a global perspective.
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