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klucystudio
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Klucy Studio is a creative studio led by artist Jooyeon Koh, developing CHARADE SHOW, an art project and character IP.
CHARADE SHOW began with the playful idea that “cats save the world.” It follows ordinary cats who imitate human pop culture and embark on secret adventures hidden within everyday life. Using pixel art and machine embroidery as its primary visual languages, the project continues to expand through characters, artworks, and storytelling.
Klucy Studio creates original artworks, exhibitions, publications, art goods, and character merchandise, while also collaborating with brands and companies on licensing and creative projects. Through exhibitions, pop-ups, retail, and IP licensing in Korea, Japan, Taiwan, China, and other markets, the studio aims to develop CHARADE SHOW into a distinctive art and character IP with a long-term narrative and expanding universe.
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Myohanlyang
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▶ Company Name: Myohanlyang
▶ Business Overview:
"Myohanlyang" is a cat wearing a traditional Korean hat who shares relatable episodes from office life. Through various content and merchandise, Myohanlyang connects with people by portraying everyday work life in a humorous and heartwarming way. With a unique personality and charming appearance, the character has gained significant popularity. Our business includes creating web content featuring relatable daily-life episodes, producing character-based merchandise, and expanding into collaborations, pop-up events, and IP ventures.
▶ Mission: Our mission is to bring joy and laughter to people. Through the character of Myohanlyang, we strive to deliver small moments of happiness in everyday life.
▶ Business Areas
IP licensing, merchandise, exhibitions, and collaborations
▶ Contact
e-mail: hipazpaz@naver.com
SNS: https://instagram.com/hipazpaz2
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TOOZ DESIGN STUDIO
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① Brand Story
“Thought it was a Bottari (bundle)? Surprise—it was a Dokkaebi!”
Long ago, our ancestors regarded the Bottari (bundle) as bok—a blessing—believing that when you handed someone a bottari, you passed on blessings as well.
Born from that bottari, the Dokkaebi Ddaribossi brings you a bundle of blessings today and every day.
<Ddarimongddang>, a traditional character brand that modernly reinterprets Korean Dokkaebi folklore, restores the warm, friendly image of the Dokkaebi through the worldview of the “Blessing-bearing Bottari (bundle) Dokkaebi,” and broadens new, appealing perceptions of Korean tradition.
② Fandom Built on a Distinct Concept
Breaking away from the image long overlaid by the Japanese Oni, we define the Dokkaebi as hornless, kind and friendly, and a traditional Korean guardian spirit. This differentiated concept highlights both familiarity and novelty, generating strong appeal and cultural buzz. With powerful storytelling, we evoke emotional resonance and
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STABULUM
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STABULUM is a character brand that creates and develops art toys, plush toys, figures, and lifestyle products based on its original character IP.
Its signature IP, “Bulumi,” is built around the slogan “Magic in my hair” and a distinctive concept in which memories and stories from travel are collected in the character’s hair. One of Bulumi’s unique product features is its wire-embedded hair, which can be freely shaped and styled with various objects.
Based on its original character IP and designs, STABULUM develops products, branding, exhibitions, and creative content. The company aims to grow Bulumi into a globally competitive character IP through international exhibitions, global distribution, licensing, and collaborations with brands worldwide.
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Game
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Character
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Animation
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Music
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Startup
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Immersive Content
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Other
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TWINVERSE INC.
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TWIN-VERSE: Aiming to Become the "HYBE of the Virtual Idol World"
■ The name "TWIN-VERSE" signifies a world where the virtual and the real coexist like twins. Founded by a professional team boasting an average of over a decade of experience—specifically in the field of global K-pop-style educational songs—this content startup has leveraged its AI-driven "K-Pop Friends" IP to produce and service converged content across six sectors: 1) EdTech platforms, 2) mobile games, 3) animation, 4) YouTube, 5) K-food, and 6) virtual idols. Now in its fifth year, the company is growing into the "HYBE of the virtual idol world" through content that fuses cutting-edge technologies.
GIRLZ*ONE, a 9-member multinational virtual K-pop girl group serving as a core business project, features members from 7 different countries: Japan, the United States, China, Indonesia, Russia, Türkiye, and South Korea.
*The virtual idol dance battle gaming space business will launch its franchise operations <Dance-Verse>
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The School of Minhwa
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TSOM (The School of Korean Minhwa) is a cultural content company dedicated to transforming Minhwa, Korea’s traditional folk painting, into contemporary cultural IP.
As Korea’s first online Minhwa education platform, TSOM operates over 350 educational programs and discovers talented artists through competitions and exhibitions.
We have expanded K-Minhwa globally through exhibitions and cultural exchanges U.S., Canada, Spain, Austria, Sweden, Japan, Thailand, China, and Kazakhstan and other countries. Using distinctive Korean motifs such as tigers, Chaekgeori, Sipjangsaeng, flowers and birds, and Munjado, TSOM develops IP for exhibitions, publishing, education, characters, and merchandise.
Together with Dahal Media and Binarian, our K-culture goods platform, we aim to expand licensing, product development, and global partnerships, bringing Korea’s traditional visual heritage to the global content market.
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